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Are You A Trendsetter Or Fashion Sheep?

By their very nature, trends are hard to follow, and being a trendsetter is extremely tough. Only the coolest people seem to have their finger on the racing pulse of the fashion world, leaving the rest of us scrambling to keep up and looking more like sheep.

But although fashion is a fast-moving world and a cutthroat industry, there are a few ways to keep up:

1. Shop – A Lot

Strolling the shopping mall is not just to grab some bread, milk and an occasional new pair of jeans. Pop into all the best fashion outlets, and do it regularly, because no one knows what people are buying better than those who are selling.

Even high street shops have their finger on the pulse, converting the latest trends from the catwalk into clothes at reasonable prices and taking off the shelf things that are ‘so last week’.

2. Buy Magazines

Perhaps sharing the prize with retailers for people in the know when it comes to fashion trends are fashion journalists. The good news is that fashion magazines are monthly, weekly and also now online and updated 24/7, so there’s no excuse for being five minutes behind the times.

3. Fashion Week

The question ‘What’s about to happen in fashion?’ has a two word answer: ‘Fashion week’. Designers and brands hold their fashion industry events a couple of times a year, and the big ones are New York, London, Milan and Paris – so look up when they’re happening, tune in and stay ahead of the curve.

4. Use Social Media

Arguably even better than getting it from a fashion journalist’s mind is to get it straight from the horse’s mouth – so thank you Twitter and Instagram! People who are actually in the fashion industry, including designers and models, are using social media just like you, and following your favourite celebrities is another great way to keep up with all the latest trends.

5. Look At What The Nearest Trendsetter Is Doing

Yes, it’s as simple as keeping your eyes open, particularly when you’re in the high end of town. Those with money tend to be right on the money when it comes to knowing and even setting the fashion trends, but the same applies to high street and street fashion as well.

 Also, be sure to keep looking around online, as the world of fashion and retail has a greater online exposure today than ever before! Check out our page of designers for some immediate inspiration!

Is there anything we’ve missed when it comes to being a trendsetter rather than a fashion sheep? We’d love to some tips hear from you!

100 Squared renews its lease at Westfield Sydney

Since launching 100 Squared in October 2010 at Westfield Sydney, 100 Squared has become the headquarters for the emerging fashion designer. A first to market concept delivering a never before seen retail setting.

100 Squared has now extended its lease at Westfield Sydney for a further term and has executed its new design concept as first seen at Melbourne Central last year. Further enhancing its platform of delivering the emerging designer an opportunity to showcase their inspiring and interesting work and presenting the consumer with a unique interaction and insight into people, brands and shopping.

Justin Levy, founder of 100 Squared said “The goal was to create a more contemporary and edgier space that strongly identified with the brand in its uniqueness and stretched the boundaries of retail design. The changeroom structure alone is made from over 3,000 strips of wood and 300 meters of solid timber framing. Working closely with Westfield leasing and design we have achieved a result that we are overwhelmingly happy with.”

“Inspiration was drawn from the notion of de-constructing traditional retail design by de-constructing space in a visual way. The idea was to break down the space visually and create an exciting in-store experience but with no surrounding walls. The changeroom centrepiece was designed as a playful piece of architecture that invites you to investigate the space.”

100 Squared Westfield Sydney is currently showcasing the best of Sydney’s local fashion talent including ToniMay, The Chic Hunter, Coco Liberace, Carpe Diem Jewellery, Get Frocked, TAJU and SJ Lauren.

100 Squared’s next new store launch will be at Highpoint Shopping Centre in October. Other 100 Squared locations include Westfield Bondi Junction, Westfield Miranda, Melbourne Central and Northland Shopping centre.

Design by StudioMKZ

Builders: Prostruct and Archiway Corp






Shop the city – Melbourne

Join us this weekend for Melbourne Central’s Shop the City!

We have an exclusive offer running from 5pm Friday 28th August – 7pm Sunday 30th August.

Including 15% off store wide and with any purchase you will go into the draw to win a $500 100 Squared wardrobe and a free styling session!

Plus the Melbourne CBD will be buzzing with 3 days of events, style, entertainment and food all weekend!



100 Squared collab with jade Tunchy

100 Squared is proud to be presenting a collaboartion with Jade Tunchy

Up and coming blogger Jade Tunchy will be taking over the 100 Squared instagram for 2 weeks.

Jade will be showcasing her style featuring the best 100 Squared designers, giving away product and running a competition where one lucky winner will win a $500 100 Squared gift voucher and a free styling session with Jade.

For all the details follow 100 Squared on Instagram @100squared_aus

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Video selling with Pitchi

Thinking about taking your product online but underwhelmed by the usual options? There’s a new online selling site in town and it’s making a bit of a splash. Check out the innovative new platform that’s changing retail and making it a lot more fun.

Pitchi is an Australian online portal for aspiring and established entrepreneurs seeking to conquer the digital space. Instead of uploading images and text Pitchi uses video to sell products, making it an interactive and engaging experience for buyers that establishes a more personal connection with the seller.

The process is pretty simple. Film a 60-second-or-less video pitch (a “Pitchi”, get it) of the item you want to sell and upload it onto the site with a handful of descriptive tags. Your video can then be viewed, shared, and your product bought. The format encourages fresh ideas and innovative sales techniques, with videos telling the story of a product or brand.

It’s an especially useful tool for designers because video can tell the buyer more about your product than could ever be expressed in a limited image and text listing. You can model a product from every angle, display how it is worn, drapes or how it will look in a certain environment, and get some dream action shots.

As an honest and dynamic alternative to other online marketplaces, Pitchi also encourages the pursuit of virality through video sharing. Pitchi videos can be embedded into content management systems and shared across social sites like Facebook, Instagram and Twitter. A recent Nielsen Australian Multi-Screen Report found that watching consumer uploaded videos is one of the most engaging and common activities of internet users across computers, tablets or mobile phones, so obviously this is going to benefit sellers embracing video.

It’s free to sell on Pitchi so head over and see if it’s right for you. In the meantime, here are a couple of examples of sellers making the most of this cool new video format.

100 Squared now open at Wollongong Central

We are proud to announce that we are now open in the Gong!!

We have launched a XMAS pop-up location at Wollongong Central as part of the new centre launch.


One of the designers that will be selling her wares is local favourite Vanity Rage.

Find out about what drives Chantelle the owner of Vanity Rage.

What is the ‘story’ behind your brand?

Vanity RAGE is all about bringing girls an exciting shopping experience with friendly price tags. We are all about fun & relaxed fashion with an edge. The Vanity RAGE girl is feminine, confident, has a great sense of style & loves to accessorise. She understands the importance of looking good whilst maintaining comfort and loves to make her style her very own.
We strive to maintain freshness of style through regular new arrivals and only stock high quality labels. We keep our entire boutique under $60 & provide free postage via our website.

How did it materialise?
Vanity RAGE started purely as an online business (hobby) that extended Vanity RAGE attending many local markets & festivals. This is now our first semi-permanent store location in a major shopping centre!

What is the inspiration behind your designs / collections?
It is my personal love for style and fashion. I try and ensure my fun & creative side shines through every Vanity RAGE piece.

Where would you like to be in 2 years?
Vanity RAGE social media & brand awareness is continually increasing & we hope to focus on both our online store & pop up stores in the near future.
We would love to maintain a collaboration with 100 squared with the prospect of opening a permanent space both locally and interstate.




100 Squared launches new fitout concept at Melbourne Central

Since launching in October 2010 at Westfield Sydney, 100 Squared has become the global stage of choice for aspiring and talented designers to offer their creations and the destination of choice for a fashion forward audience.

100 Squared has now launched a new site at Melbourne Central executing its new fitout design concept. Further enhancing its platform of delivering the emerging designer an opportunity to showcase their inspiring and interesting work.

Justin Levy, founder or 100 Squared said “The goal was to create a more contemporary and edgier space that strongly identified with the brand in its uniqueness and stretched the boundaries of retail design. With only 10 weeks for concept development and build it was a tight schedule and the roof structure took over 4,000 nuts and bolts to keep it together! But we are overwhelmingly happy with the result.”

Inspiration was drawn from the 100 Squared brand name and the notion of deconstructing traditional retail by de-constructing space in a visual way. With 100’s of squares, 100’s of thoughts, 100’s of ideas moving overhead. “It’s a roof but its more than a roof, it’s a space layered with spaces. Its sets boundaries and stretches boundaries. Felling like a space in change. A structure in fluctuation inviting you to investigate” says Greer from Innate Design.





Design by Innate Design and AYCH

Builders: One68

The space is currently showcasing the best of Melbourne’s local fashion talent including Amelia & Stone, Grandpa Funk, Kitsch Place by Fab, Miss Brown Vintage Clothing, Numi, Roseline Boutique and Sleep Couture.

100 Squared’s next new store launch will be at Westfield Miranda in November.

See what Ragtrader said about the new concept design

See what Inside Retailing said about the new design concept

100 Squared now open in London!

We are so proud to have launched our first International location in the fashion capital of the world.

Our mission is to be the global stage of choice for aspiring & talented designers to offer their creations and the destination of choice for a fashion forward audience!

Opening in London truly is a big leap to help achieve this. We have found some great local design talent and here is a snapshot of which designers are in the space.

If you are in London come down and visit us at 100 Squared Westfield London. Located on level 2 right outside the entrance to the Village.