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Case Study

Grandma Funk – From markets to fashion week

Grandma Funk originally launched at Melbourne Central’s monthly vintage fair and regularly featured in the summer festival circuit. Within a couple of years, 100 Squared became the new permanent home for Grandma Funk. Melissa states that “having a permanent hub for customers to experience the Grandma Funk brand became a pivotal moment in it’s rise to success”.

Originally, the Grandma Funk collection began with limited edition handmade garments from home, and re-worked vintage clothing. Grandma Funk further expanded its collection by producing its own line of garments with eccentric prints and signature pieces.

Overall Melissa says that “the brand owes so much of it’s success to 100 Squared, in just under 3 years Grandma Funk has gone from less than 10k fans to almost 98k fans on Facebook and counting”.

2017 was a pivotal year for Grandma Funk as they showcased a collection at New York Fashion Week and opened an online store to compliment their retail site.

Now they are looking forward to the opportunity to expand in other parts of Australia and reach customers outside of Melbourne, Victoria.

Check out the Grandma Funk store at 100 Squared Melbourne city.


Grandma Funk

100 Squared aim

To support and provide a high profile platform for emerging fashion designers.

100 Squared measure of success

To take your business to the next level.

Aspiring designers and new labels

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