By their very nature, trends are hard to follow, and being a trendsetter is extremely tough. Only the coolest people seem to have their finger on the racing pulse of the fashion world, leaving the rest of us scrambling to keep up and looking more like sheep.
But although fashion is a fast-moving world and a cutthroat industry, there are a few ways to keep up:
1. Shop – A Lot
Strolling the shopping mall is not just to grab some bread, milk and an occasional new pair of jeans. Pop into all the best fashion outlets, and do it regularly, because no one knows what people are buying better than those who are selling.
Even high street shops have their finger on the pulse, converting the latest trends from the catwalk into clothes at reasonable prices and taking off the shelf things that are ‘so last week’.
2. Buy Magazines
Perhaps sharing the prize with retailers for people in the know when it comes to fashion trends are fashion journalists. The good news is that fashion magazines are monthly, weekly and also now online and updated 24/7, so there’s no excuse for being five minutes behind the times.
3. Fashion Week
The question ‘What’s about to happen in fashion?’ has a two word answer: ‘Fashion week’. Designers and brands hold their fashion industry events a couple of times a year, and the big ones are New York, London, Milan and Paris – so look up when they’re happening, tune in and stay ahead of the curve.
4. Use Social Media
Arguably even better than getting it from a fashion journalist’s mind is to get it straight from the horse’s mouth – so thank you Twitter and Instagram! People who are actually in the fashion industry, including designers and models, are using social media just like you, and following your favourite celebrities is another great way to keep up with all the latest trends.
5. Look At What The Nearest Trendsetter Is Doing
Yes, it’s as simple as keeping your eyes open, particularly when you’re in the high end of town. Those with money tend to be right on the money when it comes to knowing and even setting the fashion trends, but the same applies to high street and street fashion as well.
Is there anything we’ve missed when it comes to being a trendsetter rather than a fashion sheep? We’d love to some tips hear from you!