Since launching 100 Squared in October 2010 at Westfield Sydney, 100 Squared has become the headquarters for the emerging fashion designer. A first to market concept delivering a never before seen retail setting.
100 Squared has now extended its lease at Westfield Sydney for a further term and has executed its new design concept as first seen at Melbourne Central last year. Further enhancing its platform of delivering the emerging designer an opportunity to showcase their inspiring and interesting work and presenting the consumer with a unique interaction and insight into people, brands and shopping.
Justin Levy, founder of 100 Squared said “The goal was to create a more contemporary and edgier space that strongly identified with the brand in its uniqueness and stretched the boundaries of retail design. The changeroom structure alone is made from over 3,000 strips of wood and 300 meters of solid timber framing. Working closely with Westfield leasing and design we have achieved a result that we are overwhelmingly happy with.”
“Inspiration was drawn from the notion of de-constructing traditional retail design by de-constructing space in a visual way. The idea was to break down the space visually and create an exciting in-store experience but with no surrounding walls. The changeroom centrepiece was designed as a playful piece of architecture that invites you to investigate the space.”
100 Squared Westfield Sydney is currently showcasing the best of Sydney’s local fashion talent including ToniMay, The Chic Hunter, Coco Liberace, Carpe Diem Jewellery, Get Frocked, TAJU and SJ Lauren.
100 Squared’s next new store launch will be at Highpoint Shopping Centre in October. Other 100 Squared locations include Westfield Bondi Junction, Westfield Miranda, Melbourne Central and Northland Shopping centre.
Design by StudioMKZ